Despite being one of the most important parts of your vehicle, tires are often neglected in the detailing process. Tires, like many other parts and surfaces of your vehicle, require routine maintenance and detailing. This is important for the performance, safety, and appearance of the tire and the longevity and performance of your vehicle. Keeping your tire looking it’s best, requires some regular and simple steps. Avoid scrapping your tires along curbs. This can not only make the sidewall look dull, but can also weaken the integrity of the tire, if the damage is bad enough. To clean your tire’s sidewall, simply use a mild detergent and a microfiber towel. This process does require some pressure to effectively remove old tire dressing and road grime. Avoid using harsh cleaners. These products are not good for the tire, you, or the environment. If you like your tires to have a rich-black look, use a high quality dressing made for tires. I like to apply the tire dressing to a circular foam wax applicator pad, and then apply to the tire sidewall. Avoid applying dressing past the sidewall, and onto the tread. Finally, check the air pressure in your tires when you detail your car. Use a high quality tire gauge, and make sure the cold pressure matches the placard on the inside of the driver side-front door jamb. Having the proper air pressure will prolong the life and appearance of your tires and more importantly, allow your car to be safer and perform optimally. A few simple steps is all that is needed to keep your tires looking their best, and performing great for years. As always, if you have any questions about this or any other post, please contact us.