Think about the last time you bought a product or service. Why did you choose to buy that particular product, or purchase a service from a specific company? Was it because of the price? Perhaps, it was because of superior customer service. More than likely, it was because you had confidence in the product or the company that provided the service. Confidence. is in fact the number one reason why people purchase a product or service. Apple products are purchased because individuals have confidence that the quality and performance of their products, will be good. Price, although important to people, is usually further down on the list of why specific products or services are purchased. A service such as mobile auto detailing is no different. When looking for a mobile auto detail company to care for your prized car, you want to have confidence that the company will deliver quality service. Asking family, friends, or co-workers for recommendations is usually a good place to begin. If these people have been satisfied with a particular company’s service, that should give you confidence that you will be as well. Online reviews can be another source of confidence. If an auto detailing company has positive reviews online, chances are they provide a high level of service to their customers. This will help you to have more confidence in choosing a specific company. Most likely, the company that your friends or the online community recommends, will not be the cheapest. You will receive a better value by getting better service and higher quality. So remember, next time you are looking for a product or service, make sure you choose carefully based on the level of confidence you have in the product or service.